Network marketing products have been known to be some of the best products on the market. The network marketing business model allows for the company to cut out several levels from production of the products to the end consumers. With this strategy, comes the ability of the company to focus more intent on the quality of the network marketing products.
So there is no question why network marketing products are popular. However there is a big question from a business perspective. Does a product add to the ability for a person to attain more success in the mlm / network marketing / direct sales industry?
Now this is a somewhat controversial subject and you will get many different opinions about it. Some will say that the product a company has makes the difference between success and failure of all the distributors. From others you will hear that it doesn’t really make that much difference.
So who is right? Well, coming from more than 10 years of experience in the industry, most of the people saying that their products made a huge impact on their success, are usually some of the top income earners in their company. Many times they are saying this so that people in their organization continue to be on their autoship. There are some people who the products truly did change their life completely and in most cases these people typically stay consumers for life but never really build a business. Now of course there are exceptions to this, but in the grand scale of the industry this is pretty much the reality.
There are also a lot of people who even suggest how much success a person can have in business because of their network marketing products. You have probably heard someone say, “This product is so great, it basically sells itself.”
Well if that is really true, then I challenge the person who says this to take their product out of the box it came in, walk outside and put it down in the middle of your front yard. Now go back inside and check your company back office and see if you made any commissions. In fact leave it out there for a few days and then check your back office again. You will see that you did not make any money because the product did not sell itself.
In my opinion, network marketing products are some of the best products available. They have the ability to completely change an aspect of a person’s life, whether that be physical, mental or both. The more change a person goes through in their life as a result of the product, the more likely they will stay involved at some level with that company.
Now when it comes to building a business however, in my opinion, the product is not nearly as important as the person who is building the business. I say this because people do business with people they know, like and trust. A person will only join or become a customer if these three factors are met.
Think about outside of this industry for one second and look at your past experiences of dealing with different sales reps. There is usually some that you remember as being magnificent in answering all your questions and making sure it’s a great fit for you. There is also those ones that you actually left the store and bought it somewhere else because of the sales rep. The same applies with network marketing products and companies.
When it comes to network marketing products and the success in your business, in my opinion you have to be at least somewhat passionate about what you have to offer. This further enables your ability to attract people.
Now, with that said, since people do business with people they know, like and trust, I highly recommend you learn how to market yourself instead of your company or network marketing products. If you can learn how to brand yourself as a leader in the marketplace, you will attract far more people who want to be in business with you.