When you are looking for direct marketing products to use for your business you are going to look for the ones that are going to be a good fit for your business.
Your goal is to get noticed, and this is not going to be hard to do when you have the right type of products. There is a reason why you have chosen to get more creative in your marketing, and that is because response has been down.
When you finally decide on the type of marketing products you want to use some of them are going to seem so creative that you figure the response is going to be overwhelming.
The extra money you are willing to spend is going to seem like a good investment. Now when you finally put these products out there with your message on it, you sit back and wait for the avalanche of business you are going to get.
Why the business you were expecting to get never comes.
Using creative marketing products to get your message out there is a good idea, but it cannot be a substitute for a certain thing you have to do if you hope to be successful with your campaign.
You have to be willing to test, test, and test some more if you want to be successful. In fact, you should not even use really expensive marketing products until you have tested a marketing message enough to know that it is responsive to some degree.
What minimal response means when the marketing shifts to better marketing products
Let’s say that you did a plain old direct mail campaign where you used regular envelopes to get your message out there. You might not be expecting a lot, but if the marketing message you used got at least a 1% response then you are good to go.
This goes for almost any type of direct advertising you do. Depending on the profit you hope to make per sale the degree of response needed to be profitable might be even less.
Now these lesser methods are not expensive, and they can be used to test. Once you see that a certain marketing message gets the response you need to be profitable you can change it onto direct marketing products that are going to grab far more attention and probably get several times more the response as using cheaper methods.
Cheaper methods are often not that effective because in a lot of cases the message never gets seen.
Do you know what type of direct marketing products will be right for your business?
Before you decide to go all in with any type of products for your direct marketing campaign seriously, you will want a way to test even these. Some of the products you might find are going to be expensive.
So you will want to go small at first just to see how a small segment of your target niche might respond to them.
It is a good idea to have a budget available just for this. Once you see that a certain products works the way you need it to then you can amp things up. You have tested, and as a result you have taken out a lot of the risk.
Do not rely on the direct marketing products you use to supplement your lack of a good marketing message or a bad design.
These things are very important and will also require testing to make sure you get the type of response you need to with your direct marketing campaign.